Instagram Is Great—But Your Business Still Needs a Website. Here’s Why.

Instagram is great for showing your food, work and personality. A website does a different job.

Social media vs a website

• Instagram: fast, visual, good for daily updates.
• Website: one stable place for menu, prices, hours, location and contact.

Why a website still helps

• Algorithms change, so fewer people may see your posts.
• Information is hard to find in old posts and stories.
• You do not fully control a social account.
• Many customers search on Google, not Instagram.

Use both together

Think of your website as your permanent online home and Instagram as the street outside. Link your website in your Instagram bio and your Instagram on your site. A Landing Page can be a good first step.